Course Description

This course was created from materials used for a day's workshop in March 2017. Some of the presentations use an old slide template and aren't as 'shiny' as those of the talks we give now but the content is still very relevant. Over the next few months we will be re-recording some of the talks. We have priced this course low considering how much it covers to reflect that it perhaps isn't as fresh as we'd like it to be. 

For vets, behaviourists and trainers working with clients the ultimate goal is to change the behaviour of the owner in order to improve the lives of the animals they care for. To be as effective as we can be we need optimum owner compliance in these professional roles.

This course explores some of the principles of human behaviour change with a focus on the communication skills and personal development goals that will help to apply them.

Led by three facilitators, Ben Hart, Catherine Bell and Suzanne Rogers, the course will include videos, presentations, worksheets and further reading that will encourage active learning about the topics of this workshop.

If you live in a low-income country and are interested in this course please e-mail info@hbcforanimals.com to discuss concession rates.

The creation of this course was kindly sponorsed by The Horse Trust

Course curriculum

  • 1

    Week 1: Exploring Change

    • Welcome to the course

      FREE PREVIEW
    • 1. Week 1: Introduction to the Course - Overview of Human Behaviour Change

    • 1a. PDF of slides of HBC introduction

    • 2. Week 1: Exploring Change (Worksheet)

    • 3. Week 1: Stages of Change

    • 3a. Link recommendation, stages of change

    • 4. Week 1: Positive Deviance

    • 4a. Positive Deviance Downloadable PDF

    • 5. Week 1: Further Reading

    • R1. Speaker Biographies

    • R2. Introducing HBCA - The Organisation

    • R3. Resource: Exploring HBC - video of Presentation by Ben Hart

    • R4. Resource: Key Principles of Human Behaviour Change - video of a presentation by Jo White

    • R5. Introduction to Animal Welfare (bonus content)

  • 2

    Week 2: Communication Challenges - why communication fails and how to fix it

    • 1. Week 2: Why Communication Fails

    • 2. Week 2: Uppers and Lowers (Worksheet)

    • 3. Week 2: 1-1 Interactions

    • 3a. PDF 1-1 interactions

    • 4. Week 2: Exploring Perception

    • 4a. PDF Exploring Perception

    • 5. Week 2: Involving the Client

    • 5a. PDF Involving the client

    • 6. Week 2: Exploring Reluctance to Call the Vet

    • 7. Week 2: Principles

    • 7a. Life of Brian Video Clip

    • 7b. Solomon Asch Conformity Experiment

    • 7c. Stanley Milgram Authority Experiment videos

    • 8. Week 2: Further Reading

    • R1. Resource: Transacting to Treat - video of presentation by Debbie Busby

    • R2. Resource: Punishment and our Pets - video of a presentation by Dr Anne McBride

    • R3. Resource: The Six Principles of Persuasion - video of a presentation by Julie Palais

    • R4. Resource: HBC for the Individual - video of a presentation by Dr Catherine Bell

    • R5. Resource: Communication and Influencing Skills needed to drive HBC - a video of a presentation by Dr Risë VanFleet

    • R6. Resource: Social Cognition to Identify Motivators for and Barriers to Change - video of a presentation by Ruth Jobling

    • R7. Resource: Why we struggle to take on new information

    • Additional thought: Language of Change

  • 3

    Week 3: The Personality Element

    • 1. Week 3: Intrinsic Motivation

    • 1a. Rock Corps

    • 2. Week 3: Congruence

    • 3. Week 3: Support Network

    • 4. Week 3: Autonomy and Choice

    • 4a. Defying Milgram and Alex Haslam TED talk links

    • 5. Week 3: Therapeutic Relationship

    • 6. Week 3: Quality of Self

    • 6a. Dan Pink on Persuasion

    • 7. Week 3: Exploring Empathy

    • 7a. PDF Empathy

    • 8. Week 3: The Curse of Knowledge

      FREE PREVIEW
    • 8a Link - The Curse of Knowledge

    • 9. Week 3: Worksheet Explanation - Qualities of an Excellent Human Behaviour Change Practitioner

    • 9a. Week 3: Personal Development Plan (Worksheet)

    • 10. Week 3. Workshop - Learning from Learning

    • 11. Week 3: Further Reading

    • R1. Resource: Why Facts Don't Convince People (and what you can do about it)

    • R2. Resource: TED talk on Empathy

    • R3. Resource: Habits

    • R4. Resource: TED talk on Motivation

    • R5. Resource: TED talk on motivation, health and excellence

  • 4

    Week 4: Tools and Techniques

    • 1. Week 4: The Science of Change

    • 2. Week 4: A Personalised Approach

    • 3. Week 4: A case study - obese dog

    • 4. Week 4: Consultations - the Human Element P1

    • 5. Week 4: Top Tips

    • 6. Week 4. Dealing with Pet Bereavement

    • 7. Week 4: Measuring Success

    • 8. Week 4: Further Reading

    • R1. Resource: How Does an Understanding of [...] help me to be an Effective People Manager - video of a presentation by Tamsin Durston

    • R2. Resource: Compassion Fatigue podcast

    • 4. Week 4: Consultations - The Human Element P2

    • 4. Week 4: Consultations - The Human Element P3

    • 4. Week 4: Consultations - The Human Element P4

  • 5

    Updated general presentation

    • Bonus presentation