Course Description

This course was created from materials used for a day's workshop in March 2017. Some of the presentations use an old slide template and aren't as 'shiny' as those of the talks we give now but the content is still very relevant. Over the next few months we will be re-recording some of the talks. We have priced this course low considering how much it covers to reflect that it perhaps isn't as fresh as we'd like it to be. 

For vets, behaviourists and trainers working with clients the ultimate goal is to change the behaviour of the owner in order to improve the lives of the animals they care for. To be as effective as we can be we need optimum owner compliance in these professional roles.

This course explores some of the principles of human behaviour change with a focus on the communication skills and personal development goals that will help to apply them.

Led by three facilitators, Ben Hart, Catherine Bell and Suzanne Rogers, the course will include videos, presentations, worksheets and further reading that will encourage active learning about the topics of this workshop.

If you live in a low-income country and are interested in this course please e-mail [email protected] to discuss concession rates.

The creation of this course was kindly sponorsed by The Horse Trust. 

HBCA Expert Team Ben Hart

Ben is passionate about animal welfare and behaviour with more than 20 years delivering training for private owners, corporate groups and welfare organisations, throughout the UK, Europe, Ethiopia, Egypt, Mexico, Cambodia, Australia, U.S.A. and Canada. This experience has created in-depth understanding of the special requirements of people who work with animals.

Ben uses his knowledge of the practical application of animal and human behaviour to deliver training and facilitation services that are relevant, sustainable and fulfil the needs of any organisation working with animals. Ben provides individual training and facilitation services that are based on the principles of honesty, wisdom and responsibility so that training inspires change not just at the end of the day but for years to come.

Ben has worked in agriculture with all types of livestock in many countries and for organisations, including the RSPCA, The Blue Cross, The Brooke and The Donkey Sanctuary.

Ben's expertise involves the practical application of Human Behaviour Change with individuals or organisations.

HBCA Expert Team Catherine Bell

Catherine is an Equine Behaviourist and Independent Barefoot Hoof Trimmer. She started her working life in academia, obtaining a PhD in astrophysics and conducting research into black hole systems for 10 years. Her interest in human behaviour, equine behaviour and hoof-care evolved in parallel to this as she strived to meet the needs of her quarter horse, Jak. What started as an interest for his sake gradually became a job. When her children were born in 2008 and 2010 she left research in favour of full-time parenting and home education but continues to run her behaviour and hoof-care business alongside. She has a particular interest in promoting autonomy for both horses and humans in their interactions, maximising welfare whilst still enabling people to achieve their goals.

Catherine founded the Thinking Horsemanship Forum in 2003, providing an online platform for exploring the (then) new ideas regarding training horses with positive reinforcement and debating what we mean by “ethics” in horse training. She was also a founder member of the Equine Behaviour and Training Forum, an entirely voluntary organisation providing non-commercial evidenced-based information to the general public. Catherine is qualified as a Certified Horse Behavior Consultant with the IAABC, registered as a behaviourist with the ABTC and has nearly finished a BSc. Psychology.

HBCA Instructor Suzanne Rogers

I have worked in several very different roles that together have paved the way for being the co-director of HBCA alongside Jo. I have a long-held interest in the behaviour of animals, including the human animal, which has been a thread through my varied roles, developing interests and professional focus. After graduation, for 10 years I worked in science publishing – initially as a science journalist, then as the managing Editor of Trends in Biotechnology, and later managing several journals. On reflection, this role started my interest in human behaviour change as I received training on conflict management, counselling and communication techniques. In my spare time, I re-qualified in animal behaviour and welfare and gained extensive practical experience with several international organisations. In 2006, I founded Learning About Animals, through which I organised educational events, undertook animal welfare consultancy projects and worked as an equine behaviourist. I am still an IAABC-certified horse behaviour consultant and lecture for the University of Edinburgh on their Clinical Animal Behaviour course. Through extensive travel to low-income countries, I gained interest in transport animals and in 2005 joined the Board of the World Association for Transport Animal Welfare and Studies (TAWS). I am one of the co-founders of Change For Animals Foundation (CFAF) and Trustee of the World Cetacean Alliance (WCA). During this period, I completed several post-graduate certificates and courses on a huge range of topics, including a certificate in participatory research from the University of Delhi. In 2007, I joined WSPA (now World Animal Protection) as the Programmes Manager of the Companion Animal Unit managing several dog population and working equine programmes. The role was to develop and test participatory approaches – working with communities to change the way they manage and care for their animals. I led the move away from a heavy focus on mobile clinics towards prevention through participatory approaches and applying the science of human behaviour change. To reflect the broad applicability of the approach to many issues I later gained the job title ‘Technical Advisor for Human Behaviour Change Programmes’ and provided input into issues ranging from alternative livelihoods for dancing bear Kalandars in India, to slaughterhouse workers in Europe. Between 2011 and 2016, I worked as an international consultant for animal welfare and human behaviour change and in that period Jo and I gravitated towards each other as we shared the same unwaning enthusiasm for all things ‘human behaviour change’. In 2016, I co-founded Human Behaviour Change for Animals CIC with Jo and the rest is history!

Course curriculum

    1. Welcome to the course

      FREE PREVIEW

    2. Webinar: Introduction to behaviour change with HBCL

    3. 1. Week 1: Introduction to the Course - Overview of Human Behaviour Change

    4. 1a. PDF of slides of HBC introduction

    5. 2. Week 1: Exploring Change (Worksheet)

    6. 3. Week 1: Stages of Change

    7. 3a. Link recommendation, stages of change

    8. 4. Week 1: Positive Deviance

    9. 4a. Positive Deviance Downloadable PDF

    10. 5. Week 1: Further Reading

    11. R1. Speaker Biographies

    12. R2. Introducing HBCA - The Organisation

    13. R3. Resource: Exploring HBC - video of Presentation by Ben Hart

    14. R4. Resource: Key Principles of Human Behaviour Change - video of a presentation by Jo White

    15. R5. Introduction to Animal Welfare (bonus content)

    1. 1. Week 2: Why Communication Fails

    2. 2. Week 2: Uppers and Lowers (Worksheet)

    3. 3. Week 2: 1-1 Interactions

    4. 3a. PDF 1-1 interactions

    5. 4. Week 2: Exploring Perception

    6. 4a. PDF Exploring Perception

    7. 5. Week 2: Involving the Client

    8. 5a. PDF Involving the client

    9. 6. Week 2: Exploring Reluctance to Call the Vet

    10. 7. Week 2: Principles

    11. 7a. Life of Brian Video Clip

    12. 7b. Solomon Asch Conformity Experiment

    13. 7c. Stanley Milgram Authority Experiment videos

    14. 8. Week 2: Further Reading

    15. R1. Resource: Transacting to Treat - video of presentation by Debbie Busby

    16. R2. Resource: Punishment and our Pets - video of a presentation by Dr Anne McBride

    17. R3. Resource: The Six Principles of Persuasion - video of a presentation by Julie Palais

    18. R4. Resource: HBC for the Individual - video of a presentation by Dr Catherine Bell

    19. R5. Resource: Communication and Influencing Skills needed to drive HBC - a video of a presentation by Dr Risë VanFleet

    20. R6. Resource: Social Cognition to Identify Motivators for and Barriers to Change - video of a presentation by Ruth Jobling

    21. R7. Resource: Why we struggle to take on new information

    22. Additional thought: Language of Change

    1. 1. Week 3: Intrinsic Motivation

    2. 1a. Rock Corps

    3. 2. Week 3: Congruence

    4. 3. Week 3: Support Network

    5. 4. Week 3: Autonomy and Choice

    6. 4a. Defying Milgram and Alex Haslam TED talk links

    7. 5. Week 3: Therapeutic Relationship

    8. 6. Week 3: Quality of Self

    9. 6a. Dan Pink on Persuasion

    10. 7. Week 3: Exploring Empathy

    11. 7a. PDF Empathy

    12. 8. Week 3: The Curse of Knowledge

      FREE PREVIEW

    13. 8a Link - The Curse of Knowledge

    14. 9. Week 3: Worksheet Explanation - Qualities of an Excellent Human Behaviour Change Practitioner

    15. 9a. Week 3: Personal Development Plan (Worksheet)

    16. 10. Week 3. Workshop - Learning from Learning

    17. 11. Week 3: Further Reading

    18. R1. Resource: Why Facts Don't Convince People (and what you can do about it)

    19. R2. Resource: TED talk on Empathy

    20. R3. Resource: Habits

    21. R4. Resource: TED talk on Motivation

    22. R5. Resource: TED talk on motivation, health and excellence

    1. 1. Week 4: The Science of Change

    2. 2. Week 4: A Personalised Approach

    3. 3. Week 4: A case study - obese dog

    4. 4. Week 4: Consultations - the Human Element P1

    5. 5. Week 4: Top Tips

    6. 6. Week 4. Dealing with Pet Bereavement

    7. 7. Week 4: Measuring Success

    8. 8. Week 4: Further Reading

    9. R1. Resource: How Does an Understanding of [...] help me to be an Effective People Manager - video of a presentation by Tamsin Durston

    10. R2. Resource: Compassion Fatigue podcast

    11. 4. Week 4: Consultations - The Human Element P2

    12. 4. Week 4: Consultations - The Human Element P3

    13. 4. Week 4: Consultations - The Human Element P4

    1. Bonus presentation

About this course

  • £65.00
  • 73 lessons
  • 5 hours of video content